The Essential Role Of Social Media In The Society

People are using Twitter is so many ways. This site is not just used to connect with family and friends but as well as use in business and even in politics. In the report recently, aspiring politicians for the next U.S national elections are sprouting on Twitter like mushrooms in the jungle. All of them aim to get twitter followers as a part of their political campaign. These politicians believe that the more Twitter followers they earn the more they have a chance to win, well I hope their perception is right.

Since social media is very popular today, let’s talk about its role in the society.

Social media in business

Today, small to large-scale industries are considering social media as an integral business tool. Social networks made it easy for businesses to connect with customers, prospects, business partners everywhere in the world. Business owners today don’t have to travel from place to place to meet clients and conduct meetings. The advent of technology together made it easier for them.

A quote from anonymous says:

“The goal of social media is to turn customers into a volunteer marketing army”

Social platforms like Facebook and Twitter make branding so easy. Fliers and print-outs ads are obsolete nowadays, while fan pages and business social account are rising excessively.

As Bryan Weiner, CEO at Digital Agency 36oi said:

“Social marketing eliminates the middleman, providing brands the unique opportunity to have a direct relationship with their customers.”

Social media in education

Because of online video and tutorials, it is now easy for both students and teachers to gain information which textbooks can’ provide. Not, just with social-networking sites it is easier for students to keep updated about school activities and other academic updates. The collaboration of social-networking sites and education make learning fun and engaging.

Social media in politics

The rising level of the next U.S national elections accounts on Twitter and in other social sites is among the hottest issues today. According to the latest survey, being active on Twitter and Facebook made a significant difference to a candidate to be elected.

Here’s is a quote from

“The interesting thing is that if you had a Facebook account, you were probably going to get more votes than the law of averages, and if you had a Twitter account, you were going to get more votes.,” said Dr. McMahon. “But if you had the two of them, there was no bounce – there was no interaction effect. Which kind of stands to reason – but there wasn’t really much point in having both.”

Well, for all the politicians who are using social networks as an integral tool for their campaign, may the best man win.

As technology continues to evolve, it is expected that social media will continue to reign. But in spite of its inviting aura, we should always practice moderation and proper online etiquette. We should take social media as a gift and not to be taken for granted.

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